Responsive Design is the art of web design and development technique that creates a website that would adjusts or adapt to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
A responsive website is flexible and will adapt its layout based upon the size of a users screen. This will ensure that your website will always provide your site visitor with the richest possible experience.
Before the introduction of responsive designs it was very common to create multiple versions of a website to suit each and every individual device or only create mobile sites for the devices which were widely used but by designing a website responsively you will only require one website, therefore, there will only be one version of the source code and only one content management system. This means that responsive web design will save you both time and money.
By creating just one website that adjusts/adapts to multiple devices, responsive web design is a must to help optimize your website for all the major search engines. Instead of building links or optimizing content for multiple websites, you will only need to market a single responsive website. Furthermore, the URL structure will remain the same on all devices, improving your search engine visibility and rankings give you an extra edge.
Increased Conversions & Sales
When someone would visit your website and in-case if they encounter a problem on their smart device then its most likely that they will move away from your site and that may be a potential business. However, if the potential customer can access your website with ease from their device, they are unlikely to switch to a competitor.
Stay Ahead of the Competition
Recent stats say that less than 30% of websites are currently optimized to take full and proper advantage of the mobile web technology and through responsive web design. Your business has the opportunity to gain a significant edge over the competition.
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